Microsoft’s Smartphone Market Share Down Since October, More are Leaving 6.5 than Adopting 7

Written By Penulis on Senin, 07 Maret 2011 | 14.15


Yikes. Microsoft has already been struggling with some bad press due to the pre-NoDo fiasco, but today’s news could definitely stun their momentum going forward.

Market analysis group ComScore have released their smartphone market share statistics for October 2010 to January 2011, and Microsoft has suffered some startling losses. Their total market share fell from 9.7% to 8.0%, a net loss of 1.7% of smartphone customers. Remember that this chart takes into consideration both WP7 and 6.5 and while this doesn’t say much in particular about the former, it speaks volumes about existing Windows Mobile 6.5 users. It looks like those subscribers jumped ship to different platforms soon after WP7 launched, and it doesn’t seem like many adopted Microsoft’s latest work.

However, George Ponder over at WPCentral raised a good point about where those existing 6.5 users are—Verizon and Sprint. Since the two CDMA-powered networks were initially left out of WP7’s launch back in November, it’s possible that many customers still using 6.5 (there are still quite a few on both) decided to transition to other smartphone options like Android or even the Verizon iPhone. While there are probably a substantial number of 6.5 users on T-Mobile with the HD2, the network did also get the HD7 so it’s likely those people didn’t ditch Microsoft.

However, the next 3-month cycle may be more indicative of Microsoft’s strategy as Sprint launches their HTC Arrive later this month while Verizon is setting things up for the launch of the HTC Trophy soon.
Despite those important fine details, expect the mainstream press to ignore that and look at the big picture: more customers are leaving Microsoft than joining them. The worst part about that statement is it’s 100% true and Microsoft needs to do something about that.

Via: WPCentral
Source: ComScore

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