Windows Phone Apps Have the Highest Ad Click Rate

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Smaato, a mobile advertising network, just released their latest quarterly report and revealed quite a surprise: ads found in Windows Phone apps are the highest clicked of every major platform. Yes, somehow Microsoft's latest managed to outperform the tried-and-true heavyweights Symbian, iOS, BlackBerry, and Android in worldwide click-through rate, which should make the thousands of Windows Phone developers pretty happy to hear. However GigaOm found this to be peculiar, so they reached out to Smaato for an explanation:

Even though Windows Phone devices from Microsoft are not that successful yet in terms of market penetration it is possible, that the novelty factor of new Windows Phone devices is contributing significantly to the higher mobile advertising performance measured in Click-Through rates.

Microsoft’s own SDK is not delivering ads outside the USA yet, and it might be possible that overall there are less mobile ads presented in Windows Phone devices – therefore more attention is given to the ads in apps or mobile websites.

The metrics are looking at click behavior of anonymized smartphone OS owners that are averaged out over a large number of worldwide mobile inventory and therefore give an indication on what advertisers could expect from campaigns targeted to different smartphone OS.

It looks like many Windows Phone users don't need to be told this, but we cannot stress it enough: just because an app or game is free doesn't mean you shouldn't click on ads! If you click on an ad you are getting that developer money, and most ads take less than a minute to load and then you can back out. So the next time you're playing the free version of your favorite puzzle platformer, make sure you click on an ad!

Via: GigaOm
Source: Smaato